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P&G Veteran To Serve As Gillette’s First Female CEO

Juliana Azevedo has been with Procter & Gamble since 1996 and will replace Gary Coombe.

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By: Melissa Meisel

Juliana Azevedo

A new month will bring a big change to Procter & Gamble. According to reports, Juliana Azevedo, president, home care and P&G professional will be promoted to CEO of Gillette and will start July 1. She will replace Gary Coombe, who is retiring.

With a passion for innovation and category development, Azevedo joined P&G as an intern in 1996 and has since led many of P&G’s iconic global brands in brand management and sales leadership roles. Among her many accomplishments, Azevedo was the first woman to lead the company’s business in Latin America, said P&G.

Prior to this, she led P&G’s business in Brazil achieving market leadership in key categories and leading multiple M&A transitions, including Gillette and former P&G brands Wella and Coty. Prior to this, she served as global brand franchise leader of the feminine care category.

Gary Coombe

Coombe leads P&G’s global grooming business, including the biggest shaving brands in the world—Gillette, Venus, Braun and King C Gillette—serving nearly 800 million consumers around the world.

Gary also serves as executive sponsor of Corporate Wellbeing at P&G. Since joining the company in 1986 as a sales representative in the U.K., he has been at the heart of the consumer goods industry, working on some of P&Gs most recognizable and successful brands.

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